By Dancho Danchev
On their way to convert legitimate traffic into malware-infected hosts using web malware exploitation kits, cybercriminals have been actively experimenting with multiple traffic acquisition techniques over the past couple of years. From malvertising (the process of displaying malicious ads), to compromised high-trafficked web sites, to blackhat SEO (search engine optimization), the tools in their arsenal have been systematically maturing to become today’s sophisticated traffic acquisition platforms delivering millions of unique visits from across the world, to the cybercriminals behind the campaigns.
What are some of the latest campaigns currently circulating in the wild? How are cybercriminals monetizing the hijacked traffic? Are they basically redirecting to the landing page of an affiliate network, earning revenue in the process, or are they serving malicious software to unsuspecting and gullible end and corporate users?
Let’s find out by profiling a currently active blackhat SEO (search engine optimization) campaign at the popular document sharing web site Scribd, currently using double monetization of the anticipated traffic, namely, redirecting users to a dating affiliate network, and serving malware in between.